Dating apps, she said, are the hottest tool for matchmaking among her friends and cousins.For the original digital-era matchmakers — matrimonial websites such as Bharat Matrimony and Shaadi.com, both founded in 1997 — that coolness factor and the growing casual acceptance of dating apps in otherwise tradition-bound small cities and towns have emerged as a giant threat.Our network of members is spread across countries namely India, United States of America, United Kingdom, United Arab Emirates, Australia, Singapore, Canada, Saudi Arabia, Qatar, Kuwait etc.We've also branched out & can be found in several cities including Delhi, Ludhiana, Chandigarh, Amritsar, Jalandhar, Patiala, Gurdaspur, Hoshiarpur, Mumbai, and many more."Today, as the young people take control of their careers and attain their financial independence, their confidence in their judgment and their worldview has also strengthened.They, now, better understand the levers that determine their happiness.The online platform, which also offers a monthly newsletter, has so far published articles such as “Art of Managing an Upset Man”, “How to Financially Prepare for Marriage”, “The Art of Appreciating Each Other Every Day” and “Why Marriage is All About the Other Person”. As a leader in the online matchmaking space, we have a responsibility to guide married couples to lead a happy life post marriage.Speaking about the idea behind this new venture, founder and CEO Murugavel Janakiraman said: “The increasing breakdown of relationships amongst newlyweds, the rising divorces and the growing numbers of cases in family courts made us think of doing something to help young couples enrich their relationship and create happy families. “In a way it aligns to the purpose of our company: The future of a country depends on its citizens. Happy is an initiative to enrich marital relationship and make it meaningful.
Happy is an initiative from Bharat Matrimony that offers advice to married couples with a host of articles about married life. “Happy families are the building blocks of a nation.
This has led to singles looking for partners outside the prescribed norms and traditions.
Earlier it was only arranged marriage, which was part of the Indian culture in which parents were the main decision makers.
These sites began life as digital brokers for parents seeking a match for children, a practice rapidly waning.
“We attract more independentminded users who want to take control of finding their partners themselves versus relying upon their parents,” said Sachin Bhatia, chief executive of Truly Madly.